Welcome To Formula F=kx
Haircare Designed
For Men With Curly
Hair
Back in the day, I used to hate my curly hair.

Formulated by an award-winning
chemist to overcome the unique challenges posed by curly hair.

Manufactured in Texas to ensure the
highest quality standards.

Formulated without:Sulfates, Silicones,
Parabens, Phthalates, Propylene Glycol,
DEA, Mineral Oil.

Moisture Imbalance

Bond Damage

Nutrient Deficiency
We Can Help
Our 3-step system features shampoo, conditioner and styling product based
on hair lenght and curl type

01) Shampoo
Clenses without damaging the cuticle or removing
your hair’s natural protective barrier
02) Condition
Hydrates, nourishes and restore curls natural form
and luster
03) Style
Styles while protecting hair against environmental
stressors
Equip Men With Product And
knowledge For Great Looking Curls.
FORMULA F=kx
It's time to Flip
the Script
No more Einstein hair, smelling like summer daisies or
floral product packaging

Free domestic shipping
On all orders above $30

Easy 90-day returns
On all orders above $30

100% secure checkout
Apple Pay / Amazon Pay /
MasterCard / Visa