Welcome To Formula F=kx

Haircare Designed
For Men With Curly

Back in the day, I used to hate my curly hair.

Formulated by an award-winning
chemist to overcome the unique challenges posed by curly hair.

Manufactured in Texas to ensure the
highest quality standards.

Formulated without:Sulfates, Silicones,
Parabens, Phthalates, Propylene Glycol,
DEA, Mineral Oil.

Is Bad Hair Killing Your Look?

The Curl Killing Trifecta

Moisture Imbalance

Bond Damage

Nutrient Deficiency

We Can Help

Our 3-step system features shampoo, conditioner and styling product based
on hair lenght and curl type

01) Shampoo

Clenses without damaging the cuticle or removing
your hair’s natural protective barrier

02) Condition

Hydrates, nourishes and restore curls natural form
and luster

03) Style

Styles while protecting hair against environmental

Short/Medium Curls

Length < 6 inches
$ 38.00
  • Shampoo
  • Keratin Conditioner
  • Defining Gel

Long And/or Thick Curls

Length < 6 inches
$ 38.00
  • Shampoo
  • Keratin Conditioner
  • Styling Cream

Equip Men With Product And
knowledge For Great Looking Curls.


It's time to Flip
the Script

No more Einstein hair, smelling like summer daisies or
floral product packaging

Free domestic shipping

On all orders above $30

Easy 90-day returns

On all orders above $30

100% secure checkout

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MasterCard / Visa