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Curl Care

Why is curly hair Different?

Curly hair is very different from other hair types and needs to be treated differently. Unlike straight hair, curly hair tends to lack moisture and dry out easily, making it more difficult to care for. The amount of curl in your hair is influenced by your hair follicles. People with curly hair tend to have follicles that are more oval or asymmetrical in cross-section.

Ingredients to Avoid

Ditch any products containing parabens, sulfates, silicones, phthalates, propylene glycol, drying alcohols, DEA & formaldehyde.. Most of these ingredients will do your curls absolutely no favors and can actually damage them. Stick to high-quality ingredients that are proven to be effective and non-damaging to curly hair.

Wash Routines

Feeling overwhelmed by managing your hair? Follow the routine that best suites you and feel the stress slip away.

Wavy hair

Wash: For fine/oily wavy curls it is recommended to wash your hair every 1-3 days. It’s time to think about switching to a sulfate-free shampoo (found here). Sulfates tend to dry out curly hair, and dry waves are flat waves. Instead, focus on quality products without cheap, damaging ingredients. Since most waves are weighed down by over-washing, we suggest you play with the time between washes to find what’s right for you.

Condition: After rinsing out the shampoo, take your favorite moisturizing conditioner (we suggest Formula F=kx Keratin Conditioner) in your hand and squish it upwards. This will allow your curls to absorb the conditioner while also encouraging them to take their natural shape. After your curls have had conditioner massaged into them evenly, allow it to sit for a few minutes. Flip your curls over, and allow the water to run downwards through your strands so the conditioner is rinsed out.

Dry: After your waves have been washed and conditioned, you can apply a gel or mousse throughout to help them take their natural shape. Then, gently dab excess water away with a microfiber towel or an old t-shirt. You can “plop” your waves, or allow them to air dry.

If you want to make sure your waves last until the next wash, it is very important to protect them when you sleep. To encourage the texture to spring up, we recommend sleeping with a tight satin scarf or a small bonnet that will keep the waves “scrunched” during the night. This will allow you to wake up with perfect, bouncy wavy hair!

How to refresh & enhance wavy hair

Wavy hair has a looser curl pattern that tends to lose its shape quite quickly, so you may find that you need to refresh your hair more often in order to maintain the style until the next wash. We recommend refreshing a little every morning to ensure your waves stay bouncy and defined. Here are our top refreshing tips:

  • Refresh dry hair using very little product. Spray some water in your hands and emulsify the conditioner to make it even lighter.
  • Use a scrunching motion to apply your styling product (gel/Cream/etc) to encourage waves to spring back up, allowing you to wake up with perfect, bouncy wavy hair!

Curly hair

Curly hair tends to be quite dry, so it is key to not strip your hair too much of its natural oils. We recommend washing only 2-3 times per week with a gentle shampoo. And don’t forget the conditioner! Moisture is super important for any curl type; make sure you always use a conditioning product every time you wash your curly hair. This will help maintain your hair’s shine, keeping it soft and healthy too. If you feel like you need to wash more often than that, the gentler nature of the co-wash will help maintain curly hair’s natural moisture.

How to enhance & style curly hair

Having the right techniques and products is essential for styling curly hair. Knowing how best to style your hair will ensure it’s always looking its best! We’ve put together our favorite ways for styling curly hair.

  • Apply your products on soaking wet hair. This will help disperse the product and make sure it covers all curls, helping to prevent frizz.
  • Apply your styling products with your head upright to have more control over the application, and then flip your head upside down and scrunch to encourage curl formation in your hair.
  • Don’t touch your curls while they are drying. This will help create a ‘cast’ around them, a slightly crunchy layer that prevents the development of frizz. No need to worry about the crunchiness; once your hair is fully dry, gently scrunch it to break the cast and reveal soft, bouncy curls.
  • Use a pick brush at your roots to encourage volume in your hair.
  • You can either diffuse or air dry depending on if you’re looking for a more voluminous style or more defined curls.

How to protect curly hair in between washes

If you want to make sure your curls last until the next wash, it is very important to protect them while you sleep. To keep your curly hair from rubbing and pulling on your pillowcase, we recommend using a loose bonnet. Make sure to choose the bonnet size based on your hair length because if you pick one that is too short, the curls may shrink too much overnight and look very wonky in the morning.

How to refresh curly hair

Curly hair is prone to frizz. If you want to maintain your style until the next wash, we recommend refreshing. You may not need to refresh every day like wavy hair does; we suggest doing it on an as-needed basis. Here are our top refreshing tips:

  • Spray your hair with water or use a steamer before applying products. Water will soften the styling product you have previously applied and it will help the fresh products glide on more effortlessly.
  • Always use some type of hydrating product. Most frizz is due to a lack of moisture; adding some back into the curls will help to tame it.
  • If you feel the curls are losing shape, add a bit of gel with a gliding motion on the areas that need it most.

Coily hair

Coily hair is the driest curl type so you’ll need to protect the natural oils in the scalp. You don’t want to wash the hair too often or you may end up stripping the hair’s natural moisture. Coily hair also tends to be quite fragile, another reason to avoid frequent washing. We recommend washing coily hair only 1-2 times per week. You can use either a gentle shampoo or a moisturizing alternative. Even if you wash your coily hair less often, you should introduce a clarifying shampoo in your routine once a month to purify the scalp from build-up.

By styling your coily hair, you can make your curls shine. Using the right techniques and products will have your hair always looking its best.

  • Apply all products with your head upright, dividing your coily hair into sections to make sure you are covering every single coil.
  • Apply both leave-in conditioners and styling products on soaking wet hair. This will allow you to detangle more easily and comb the product thoroughly through your hair.
  • Coily hair tends to need more moisture. Use a hydrating styling product to quench its thirst.
  • If you want to style the edges of your hair, use a little bit more product to smooth them back or create unique designs.
  • If you want your style to last longer before refreshing, don’t fully break the cast on day one. Leave a bit of hold on the coils to ensure they continue to thrive over the coming days.
  • Use a pick brush at your roots to encourage volume and fluff out the roots.

How to protect coily hair in between washes

Coily hair tends to suffer a lot from shrinkage. During the night, make sure you are not scrunching your hair further. Rather than using a tight bonnet or scarf, we recommend sleeping on a simple satin or silk pillowcase. This will prevent frizz by keeping the hair from scratching on harsh cotton fibers. If your coily hair is longer, you may want to tie it in a pineapple style with a loose satin scrunchie before going to sleep.

How to refresh coily hair

Since coily hair is washed less often, consider refreshing your hair between washes to make the styling last longer.

  • If your scalp feels itchy or dry, apply a soothing serum and massage it at your roots.
  • keep your hair hydrated with moisturizing spray. Mix a dollop of conditioner with water in a spray bottle. Use enough product to reach all sections of your hair.
  • If you want a bit more hold, smooth some product over your hair in sections. Don’t try to rake it in, or it may cause more frizz.
  • Glaze your ends with an oil or a rich butter to seal all the moisture into your strands.


Most experts agree that co-washing (washing with conditioner instead of shampoo) delivers the best results for people with thick, coarse, dry hair.

How to Co-wash curly hair in 4 steps:

  • Adequately wet your hair. This will make cleansing more effective.
  • Apply conditioner generously and distribute evenly over your scalp.
  • Rub your scalp with your fingertips.
  • Rinse your scalp.

Following these tips will transform your hair from hard-to-manage to best hair in the room.

Posted in: Complete Guide to Curly Hair

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