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The best products for men with curly hair
Learn your Product Fit-
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Shampoo
8oz/236.5ml Expertly designed to be safe for all curl types (2a-4c).
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Defining Gel
8oz/236.5ml Formulated for fine hair or type (2a-3c) curls
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Keratin Conditioner
8oz/236.5ml Formulated for all curl types (2a-4c).
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Extra Moisturizing System
The extra moisturizing system is a 3 step process for men with coarse hair or medium to tight curls (3a-4c).

what's unusual about our shampoo
For men, scalp health is the unexpected problem that often leaves us with.. let’s call it.. “less than stellar curls.” An unhealthy scalp causes slow hair growth, weak hair, or, worst case, loss of hair density. That’s why Formula F=kx shampoo is formulated not just to take care of your curls but your scalp as well.
Non-irritating ingredients reduce the chance of irritation, while powerful botanicals soothe the scalp and rejuvenate the hair follicles. Enough is enough; It’s time to rock your curls.
Formulated without
- Sulphates
- Phthalates
- Silicones
- Propylene Glycol
- Parabens
- Drying Alcohols
how does it work?
Formula F=kx 3-stage system

The strengthening shampoo cleanses dirt and sweat from your scalp and hair without irritating the cuticle or destroying its natural hydro-lipid barrier.

The revitalizing keratin conditioner hydrates your curls while strengthening the cuticle layer & promoting blood flow to your follicles.

Our styling products define, enhance and shape your curl pattern while fighting frizz and supplying all-day hydration and protection from environmental stresses such as UV damage.

Featured Product
Keratin Conditioner
Prepare for the best looking, feeling, and healthiest curls of your life. Our Keratin Conditioner is formulated:
- Free of Sulfates, Silicones, Parabens, Phthalates, Propylene Glycol, DEA, and Drying Alcohols.
- Utilizing a moisturizing and protective aloe base instead of the traditional water base.
- Infused with powerful hydrating (Sesame seed oil, Biotin, Virgin Coconut Oil, etc.) agents
- Created to repair damage & broken bonds via hydrolyzed keratin.
- Potent extracts (Green tea extract, safflower extract, coffee seed extract, etc.) support hair follicles at the cellular level.
- Three times more concentrated than standard conditioner.
- Manufactured in Texas to ensure the highest quality standards.
- Scent: Ocean
Backed by our 90-day money-back guarantee.
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On all orders above $30
Easy 90-days Return
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Customer interview
Real Person / Real Answers
Adam C.
Still can’t find the right 3-Step System for your hair?
Don’t worry, we’ve got your back! Our 3-step system features shampoo, conditioner, and styling product based on hair length, thickness & curl type.

