Haircare Designed
For Men With Curly
Hair

Developed by an award-winning chemist to overcome the unique challenges posed by curly hair

Manufactured in Texas to ensure the
highest quality standards

Formulated without Sulfates, Silicones, Parabens, Phthalates, Propylene Glycol, DEA, and Drying Alcohols

Haircare Designed
For Men With Curly Hair

Developed by an award-winning chemist to overcome the unique challenges posed by curly hair

Manufactured in Texas to ensure the
highest quality standards

Formulated without: Sulfates, Silicones, Parabens, Phthalates, Propylene Glycol, DEA, and Drying Alcohols

Is Bad Hair Killing Your Look?

Moisture Imbalance

Nutrient Deficiency

Bond Damage

Is Bad Hair Killing Your Look?

Moisture Imbalance

Bond Damage

Nutrient Deficiency

We Can Help

Our 3-step system features shampoo, conditioner, and styling product based
on hair length and curl type.

1) Shampoo

Cleanses without damaging the cuticle or removing hair’s natural protective barrier

2) Condition

Hydrates, nourishes, and restores natural form and luster of curls

3) Style

Styles while protecting hair against environmental stressors

Short/Medium Curls

Length < 6 inches
$63
$ 56.00
  • Shampoo
  • Keratin Conditioner
  • Defining Gel

Long or Thick Curls

Length < 6 inches
$63
$ 56.00
  • Shampoo
  • Keratin Conditioner
  • Styling Cream

It's time to Flip
the Script

Our Mission:

Equip Men With Product And Knowledge For Great Looking Curls

The Name:

F=KX is the mathematical formula, known as hooks law, that describes how a spring reacts when a force is applied to it. We also considered it the perfect name for the formula we’ve developed to achieve and maintain the spring in your curls.

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On all orders above $30

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Complete money-back guarantee

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